Chamber Connect: Around the Region - Content Marketing for Business

Content marketing for business: Tips, tricks and trends
Presented by Melissa Harrison of Allee Creative, LLC.



Content marketing is not just another buzzword, it's here to stay. In fact, Gartner predicts that starting this year, customer inquiries via social channels will be just as important as phone and email. Your customers are online - are you? Learn how combining traditional marketing and communication tactics with social media and other online tools can make for good (and successful!) business. The content you produce online is not about you - it's about the customer. Learn best practices and tips for keeping it manageable, relevant and great for business.
 
During this presentation, you'll receive answers to the following:

• What is content marketing and what does it mean for your business?
• How can you compete with the "big guys" for your seat at the creative online content table?
• Which social media channels are best for business (with a specific focus on best practices for Twitter and Facebook)?
• How does responsive website design (RWD) and blogging fit into your strategy?
• What is a content calendar and how can this tool be utilized for social media updates, content planning and time management?
• How (and what) should you be tracking in terms of ROI when it comes to social media and other online content tactics?

 
Attendees will also receive a discount code for Allee Creative's latest eBook, "Best Practices in Social Media," being published in April. But wait! There's more! Chamber members will also receive an exclusive discount to Allee Creative's newest Best Practices in Social Media Workshop Series for ongoing training. Don't miss it!



Melissa Harrison is founder and CEO of Allee Creative, LLC (http://www.alleecreative.com), a marketing and brand strategy firm based in Albertville, MN. Named a "Mover & Shaker" by the Star Tribune in 2012, Melissa has more than 13 years of experience managing comprehensive marketing strategies for mid-sized businesses, nonprofits and associations. Listed as one of the nation's "Top 36 Content Marketers Who Rock" by TopRank and Content Marketing Institute in 2013, Melissa believes that businesses must adapt to what customers want, which includes using social media and creative online content, to provide relevant, consistent information in order to survive.
 
Melissa is a four-time recipient of the Hermes Creative Award, a national speaker on the topics of branding, content strategy and social media, and is certified by Google Analytics Academy in Digital Analytics Fundamentals. Melissa and her team work with clients across the country including notable organizations such as HEARTS for Families, Live SunSmart Foundation, Roger Fazendin REALTORS and Kraft Foods, among many others.
 
Melissa resides in Albertville with her husband and four children. Follow her on Twitter (http://www.twitter.com/alleecreative) or catch up with Allee Creative on Facebook (http://www.facebook.com/alleecreative).




Chamber Connect: Around the Region is a fun and informal networking group open to all Members of the I-94 West Chamber of Commerce. 

Meetings usually include networking and a continental breakfast, followed by introductions and time to exchange business leads and information.

Chamber Connect: Around the Region is hosted monthly by the Country Inn & Suites in Albertville and features presentations on a variety of topics by Chamber Members.
     

Any Chamber Member is invited to host Chamber Connect: Around the Region 

 

In addition, anyone who attends Chamber Connect: Around the Region can enter to WIN a PREMIER website marketing package from the I-94 West Chamber of Commerce!

 

One winner will be drawn each quarter.

Opportunities to speak at Chamber Connect events are available. Please call Rhonda at 763-428-2921 or email rbaack@i94westchamber.org.